Creative Work

Creative Work

A collection of projects where I brought creative thinking to the forefront.

Nourishing Seniors: Seasonal Cookbook Series

Content Strategy · Digital Collateral · Email Marketing

Nourishing Seniors is a seasonal digital cookbook series created to highlight Provision Living’s culinary team and their commitment to hospitality and wellness. I led content strategy and project management, partnering with chefs to curate resident-favorite recipes and collaborating with our designer on layout. The cookbook was distributed via our Partners in Care email to over 2,000 referral partners and repurposed into Pinterest content and printable recipe cards. Sales teams used it as a personalized follow-up tool with prospective families. This ongoing content series strengthened partner engagement and elevated our dining program as a brand differentiator.

Sales Enablement: Tour Materials

Copywriting · Sales Support

I created a series of personalized tour flyers to support Directors of Sales during prospect visits. I identified six key topics most relevant to prospective families, wrote targeted copy for each, and aligned the tone with our brand voice. These flyers helped sales teams tailor tours to specific needs and concerns, reinforcing value and connection in the moment. I uploaded the assets to our internal store for on-demand access and managed the print production for each community. This project strengthened our sales enablement toolkit and supported more meaningful, needs-based conversations during tours.

Marketing Events Toolbox

Toolkit Development · Brand Consistency · Enablement

This comprehensive toolkit contains over 300 branded assets designed to empower our Director of Sales and local teams to execute successful events independently. It streamlines marketing support by providing ready-to-use materials, enabling quick turnarounds without the need for custom redesigns. The toolkit fosters consistency across communities while accelerating event execution, driving engagement, and strengthening local brand presence.

Empower 2025 Conference: Flawless Event Marketing Execution

Event Marketing · Asset Production · Vendor Management

I managed the production and coordination of 963 branded marketing assets across 13 categories for Provision Living’s annual Empower conference. Partnering closely with the graphic designer and vendors, I ensured on-time delivery and maintained high quality standards throughout the entire production cycle. Assets ranged from certificates and signage to drink tickets and custom awards, all crafted to create a professional, memorable event experience. Using platforms like Asana, Outlook, Dropbox, and Google Sheets, I streamlined workflow and vendor communication for seamless execution. This effort resulted in a flawlessly branded conference that elevated the company’s internal and external engagement.

Affordability Calculator: Senior Living Cost Comparison Worksheet

Content Strategy · Sales Enablement · Visual Communication

To support families exploring senior living options, I led the development of a digital affordability calculator that compares everyday household expenses with services included at Provision Living. I managed content strategy, layout coordination, and stakeholder review, partnering with operations and care teams to ensure accuracy. The worksheet breaks down real-world costs across categories such as housing, meals, healthcare, and lifestyle, offering a clear, side-by-side comparison. Used by sales teams during tours and follow-ups, the tool became a trusted resource for referral partners and families navigating financial conversations. It also reinforced our value proposition and improved lead quality by helping prospects self-qualify.