Resources
The Push the Button™ Framework is my signature 8-step approach to building effective, scalable marketing automation systems from the ground up. Designed with beginners in mind, this framework walks you through each phase of the automation journey, from mapping your workflow and setting SMART goals to selecting tools, securing leadership buy-in, running a 30-day pilot, and scaling with confidence. Whether you're starting fresh or optimizing an existing process, this method brings clarity, collaboration, and measurable results.
You don’t need to be a tech expert to get started with marketing automation. You just need a strategy that makes sense — and someone who can walk you through the process without all the fluff.
The Mechanics of Marketing Automation is a no-pressure, beginner-friendly course designed to demystify automation and help you lay a strong foundation. Whether you're a nonprofit leader, entrepreneur, or new marketing hire, this course will help you move from confusion to clarity.
What You’ll Learn
This 13-module course walks you through:
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What marketing automation is (and what it isn't)
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My 8-step Push the Button™ Automation Framework
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Choosing the right tools for your organization
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Planning and implementing a 30-day trial
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Building workflows with confidence
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Collaborating with your team and stakeholders
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Expanding your efforts once the foundation is strong